Jorge Bujía and Prisa have changed the group’s finance leadership, with Bujía taking over as chief financial officer from Francisco Javier Ruiz. The appointment took effect on September 14 after approval by Prisa’s board, following a favorable report from its Appointments, Remuneration and Corporate Governance Committee.
Bujía joins the group’s senior-management cohort from Santillana, where he had been director general of Operations and Finance. El País reported that he joined Prisa in 2019 as director of Management Control and Risk Control and added investor relations to his responsibilities in 2022. He became Santillana’s director general of Operations and Finance in August 2024. Europa Press reported that he will retain the Santillana role during a transition until a successor is named.
The move gives Prisa a finance chief with experience inside the group rather than an external reset. That continuity can help as the company coordinates media and education businesses across markets and keeps financial priorities connected to operating decisions. It also means Bujía inherits a role that sits within a broader senior-management structure, not in isolation from the group’s commercial and institutional agenda.
The board process is worth noting. Prisa made the appointment after a favorable committee report and communicated it to Spain’s securities regulator, the CNMV. That sequence provides a clean governance trail for a leadership change that takes effect immediately. Ruiz’s departure from the CFO role is a transition in the finance seat; the company has not described it as a wider management overhaul.
Bujía’s background in control, risk, investor relations and operating finance creates a useful bridge between reporting discipline and business execution. The test will be whether Prisa can use that bridge to improve visibility across the group’s portfolio, maintain confidence with investors and support the next decisions in its education and information businesses.
The appointment is quiet but consequential. Finance chiefs often shape strategy through the questions they force the organization to answer: where growth is profitable, how capital is allocated and which risks deserve attention first. In Bujía’s case, the internal promotion gives Prisa an experienced hand at a moment when clarity across the group may matter as much as the next headline investment.
